10th November 2013, Madrid One of the most innovative initiatives undertaken during 2013 was launched by MAHOU-SAN MIGUEL around the COPA DEL REY FINAL between Atlético Madrid and Real Madrid on 17th May 2013 at the Santiago Bernabeu Stadium. Based on an innovative Geolocation Digital Mobile Application the two sides had to conquer and reconquer […]

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Madrid 5 de Mayo de 2008. The daily newspaper Metro in collaboration with Real Madrid Basketball launched a unique initiative, in order to choose the best player of MINI-basket in the community of Madrid. The player Felipe Reyes is the image of the campaign that will have metro as its main supporter. All applicants will […]

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Madrid May 10, 2007. The daily newspaper Metro and Real Madrid have signed a sponsorship agreement that see’s Metro become the main sponsor of the basketball team for the next three seasons until the end of the 2009/10 campaign. The agreement with Metro has two main objectives: Increase brand awareness in the general public and […]

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