10th February 2010, Madrid
El Proyecto “KEEP WALKING PROJECT” de Johnnie Walker marcó un hito en el mundo de la comunicación social en el sector de las bebidas alcohólicas a nivel internacional.
The brand defined it as:
«In Johnnie Walker’s pioneering spirit, effort and improvement are most important. Walk and move on, Keep Walking. The important thing is to walk and to do it together to contribute to a better future. Being united in a community allows us to reach achievements that an individual would not get. So Johnnie Walker continues its journey with the new Keep Walking Project «.
One of the project launch events was attended by F1 World Champion Louis Hamilton the worldwide brand ambassador.
Michael Robinson was the host of this important event.