Barcelona, June 2008. The story of this campaign is a great example of vision and confidence of our Director Paulino Moraleda. We are in the build up to the European Football Championship 2008. Nike had launched the “Momentum” campaign to celebrate the state of grace of the Spanish teams and athletes. But there was no […]

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May 2008, Barcelona If we ask our Managing Director, Paulino Moraleda, to choose the best “slogan” of all the campaigns in which he has worked in for Nike, he would certainly choose “Being Spanish is not an excuse, it’s a responsibility.” Few phrases like this have transmitted the radical change that was experienced in Spanish […]

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June 2006, Barcelona. “Momentum” in Spanish would translate as “time”, “moment”, “pick up speed, gain strength.” It is the name that Nike decided to baptize the campaign led by our managing director Paulino Moraleda. The idea was born from the success that Spanish sport was beginning to reap. Barca began to dominate European football, Nadal […]

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