About Us

"No player is as good as the whole team" - Alfredo DiStefano

We are a team of professionals with more than 20 years of experience in the world of sports in the areas of sales, marketing, communications and media. We bring together effort and knowledge to offer our clients the best solutions related to the sporting world.

Guillermo Moraleda Martínez

Managing Director

Guillermo Moraleda, company founder, was CEO of ADECCO ESTUDIANTES Basketball Club from 1999 until 2004. During this period the team won a Copa del Rey and was finalist in the ACB in the 2003/04 season.

The next season he was appointed Commercial Director of ATLETICO MADRID Football Club . Since then he has been heavily linked with the red and white’s, developing all of the clubs commercial strategies closely with its sponsors.

Guillermo Moraleda founded STEELMAN SPORTS in 2007

Paulino Moraleda Martínez

Managing Director

Paulino Moraleda, is the Managing Director, he has worked for NIKE for 11 years. Highlights being his experience as director of football for Europe and from 2004 to 2009 as communications director for Spain and Portugal.

In 2009 he was appointed General Manager of bwin for Spain and Portugal, the main sponsor of Real Madrid football club for 7 seasons.

For over 15 years he has worked with top football clubs such as Real Madrid, Barcelona, Valencia, Porto and internationally renowned athletes such as Ronaldinho, Rafa Nadal and Pau Gasol.