“From Rio” ends with excellent digital media results

Rio de Janeiro. May 10, 2014

On 14th July 2014 The project “From Rio” ended, a project developed and coordinated entirely by STEELMAN SPORTS for bwin.es

In collaboration with Michael Robinson as the special reporter on the World Cup in Brazil, this initiative has achieved excellent results in all areas.

During more than 4 weeks of competition, a total of 33 video podcasts were published on www.lascosasderobin.com, the blog had more than 200,000 visits and was a Trending Topic on Twitter with #TheMoment on July the 2nd, amongst many other accomplishments.

We also published more than 60 different bets for the most interesting matches during the World Cup and bwin.es was promoted intensively on a global level thanks to the initiative #theMoment.

With the project “From Rio” www.lascosasderobin.com covered their second consecutive World Cup.