ISG – Centerplate will soon be operating in Spain

5th February 2014, Madrid

The Anglo-American Consortium ISG-Centerplate has reached an agreement with Atletico Madrid Football Club for the operation of all the VIP business areas and catering at the new stadium.

This is a strategic partnership for Atletico Madrid Football Club aimed at the creation, marketing and promotion of services at their new stadium, currently under construction and due to open in 2016. The agreement has a term of 20 years.

This collaboration, together with the innovative new facilities, sees the club bring together two main objectives. On one hand, offering a unique experience to Atletico fans and football fans in general, as well as all those who come to the facility to hold events. While on the other hand, it will look to exploit new areas of recurring revenues at their stadium.

Atlético de Madrid along with ISG-Centerplate, will develop the best experience at the new stadium through:

• Creating dining areas both inside and outside the football stadium (FAN PLAZA/SQUARE)
• Full integration of the VIP areas and catering services in the areas of the stadium.
• Planning and executing promotional initiatives for different events hosted at the stadium (football matches, concerts, conferences, presentations, etc..)
• The development of a range of personalized services tailored to the needs of each client.